Art Director & Designer Based in Wisconsin. Crafting Thoughtful Visual Identities & Helping Clients Succeed.
Art Director & Designer Based in Wisconsin. Crafting Thoughtful Visual Identities & Helping Clients Succeed.
Art Director & Designer Based in Wisconsin. Crafting Thoughtful Visual Identities.
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Selected Work
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Expertise
01
Brand Identity
Focuses on clarity, consistency, and long term relevance. Designing visual systems that communicate purpose and personality while remaining flexible across platforms and touchpoints.
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Visual identity systems
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Typography selection
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Color and material palettes
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Logo refinement
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Brand guidelines
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Asset direction
02
Art Direction
03
Creative Direction
04
Website Design
05
Ongoing Support
01
Brand Identity
Focuses on clarity, consistency, and long term relevance. Designing visual systems that communicate purpose and personality while remaining flexible across platforms and touchpoints.
●
Visual identity systems
●
Typography selection
●
Color and material palettes
●
Logo refinement
●
Brand guidelines
●
Asset direction
02
Art Direction
03
Creative Direction
04
Website Design
05
Ongoing Support
Brand Identity
Focuses on clarity, consistency, and long term relevance. Designing visual systems that communicate purpose and personality while remaining flexible across platforms and touchpoints.
●
Visual identity systems
●
Typography selection
●
Color and material palettes
●
Logo refinement
●
Brand guidelines
●
Asset direction
Art Direction
Creative Direction
Website Design
Ongoing Support
●
Approach
01
Research
Deep analysis clarifies context, audience, and ambition, forming a strategic foundation.
01
Research
Deep analysis clarifies context, audience, and ambition, forming a strategic foundation.
02
Concept
Concepts evolve into refined visual systems shaped by typography, proportion, and restraint.
02
Concept
Concepts evolve into refined visual systems shaped by typography, proportion, and restraint.
03
Build
Created with precision, each experience delivers performance, stability, and lasting presence.
03
Build
Created with precision, each experience delivers performance, stability, and lasting presence.